Premium plantation shutters and custom blinds for Central Valley homes and the trade — sourced direct, measured by hand, and fitted right the first time.
This isn't an online cart. It's a plan.
Anyone can sell a blind. Getting it measured, made, and installed right is the whole craft.
ShadeCraft began as a conversation between family — and a simple realization that we were better together than apart.
Juan Perez has spent more than forty years in window coverings. For twenty-seven of those years he ran J&E Window Coverings, building a reputation across the Central Valley for measuring carefully, selling honestly, and installing work that lasted. The trade is his life's work. He knows the sales floor and the production bench equally well.
Daniel Rodriguez brings the other half: direct relationships with manufacturers and the financial discipline to source premium product and land it at honest pricing — straight from the factory, without the layers of markup most dealers pay.
Put those together and you get ShadeCraft: the craft and reputation of a 27-year window covering business, paired with modern sourcing that makes premium quality affordable. The name may be new — but the experience behind it goes back decades.
40+ years in window coverings; 27 years leading J&E Window Coverings.
Direct manufacturer sourcing and the financial side of the business.
We don't sell blinds off a shelf. We measure your light, your openings, and your home — then we get it right.
The ShadeCraft StandardThe architectural centerpiece of a well-dressed window — built to your openings, finished to your home, and fitted to last for decades.
Horizontal blinds in the materials, colors, and light-control options that fit the room — sized precisely, never approximated.
We start by understanding the space — the light, the rooms, and what you want each window to do. In your home or with your install crew.
Every opening measured by hand, to spec. This is where most window jobs go wrong — and where four decades of experience pays off.
Your shutters and blinds are made to your measurements with premium materials, sourced direct so the quality is high and the price is fair.
Fitted right the first time. For the trade, delivered ready to install with the spec done correctly up front.
Representative imagery of the styles we build. Photography of our own installations coming soon.
Most dealers buy through layers of markup and approximate the rest. We built ShadeCraft to do the opposite.
We buy premium product straight from the source, so you get high quality without the distributor and reseller markups stacked on top.
The experience to measure, spec, and install correctly — earned over 40+ years and 27 years running a respected window covering business.
This is where our clients, our relationships, and our history are. We're a local company doing careful work for our own community.
Representative finishes shown. Full material and color options reviewed during your consultation.
If you install window coverings across the Central Valley, ShadeCraft can be the supply side of your business — premium shutters and blinds at dealer pricing, with the spec handled correctly before it reaches your crew.
We know what installers need because we've been on that side of the business for decades. No guesswork, no half-measured orders landing on your truck — just product that's right when it arrives.
Tell us about your volume and the lines you carry, and we'll put together pricing that works.
Tell us a little about your project — whether it's a single room, a whole home, or a wholesale relationship — and we'll be in touch to plan the next step. No pressure, no quick-sale pitch.